at a loss

Apple had lost even before a battle started.

If ever Apple was in the battle, Apple was ignorant.
Apple has been doing its best to avoid battles, but it seems that they're inevitable.
What can Apple do, but to lose all it can.
Other than Apple's willingness to lose and its loss, what else would you like from it?

maybe it's just your imagination.

Apple's only hope is that the battle is for a just cause and seeks for some faith. It is concerned that the people will not get hurt in the battle.

Sometimes you need a rain to give you life.

The past - It's history
The present - You don't know what's in it
The future - It's uncertainty